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Meta-tags are what search engines use to classify and list your web site. These are descriptions and keywords "under the hood" of your pages. These keywords are used when people search the web. Some major search engines still use a "robots.txt" for indexing web pages. Missing this or having an improperly configured file can cost you ranking and potential loss of traffic. Click popularity - An overwhelming number of webmasters and search engine marketers ignore or miss the importance of click tracking technologies, and thus miss out on the search engines that use the technology as part of their algorithms. The reason one needs to watch these tools, and map a strategy for dealing with them is simple. They provide data to other engines, and more importantly, their data is used in ranking algorithms. Thus, dealing with them should be part of your search engine optimization strategy. What worked 10 years ago, does NOT today. Search engines are very smart now and not easily fooled. Whipnet researches search engines technology on a continuing bases and understands their changes and most importantly what they like.
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